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Analysts Boost AppLovin Price Targets Amid AI-Powered Growth
Analysts Boost AppLovin Price Targets Amid AI-Powered Growth
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BTCCSquare news:
Benchmark and BTIG analysts have significantly raised price targets for AppLovin (APP), citing the mobile ad-tech platform's AI-driven expansion and new self-serve ad model. Benchmark's Mike Hickey lifted his target to $640 from $525, while BTIG's Clark Lampen increased his to $664 from $547, both maintaining Buy ratings.
The upgrades reflect confidence in AppLovin's October 1 launch of its self-serve ad platform and international expansion. Hickey highlighted the offering as a key catalyst for advertiser growth, particularly in e-commerce and non-gaming verticals. Lampen emphasized the company's structural advantages in mobile advertising efficiency.
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